The Ultimate Salon Guide for Spring
As winter fades, both salon professionals and clients are ready for renewal. This guide provides strategies for salons to boost spring business while offering essential advice for clients transitioning their hair care routines.
Set Up Your Spring Promotion Strategy Timeline
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One Month Before -that’s right now! Order products, train staff, begin marketing |
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First Week of Spring -coming soon! |
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Throughout Season -make the dates! Track performance and gather client feedback |
Salon Professional Seasonal Strategies
Refresh Your Service Menu & Consider these
Winter Recovery Treatment additions:
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Deep Conditioning Therapy - As an inexpensive add-on, treat Clients to an in-salon Deep Conditioning for Moisture, Repair, or even Scalp Concerns. Then recommend your client purchase the mask or special treatment for some at-home pampering between visits. |
| Protein Rebalancing Service - Offering Keratin Treatment Services from Keratherapy or Magic Sleek Brands can significantly boost salon profits. Be sure to charge clients based on their hair length and thickness to optimize your time. Additionally, offer your client retail hair maintenance products from the Keratin Treatment Brand you use. |  |
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Curl Revival Services - Be the Curl Doctor to your curly clients by offering this service with curl-centric products. Use the entire line of Vicious Curl when educating your client, or use moisturizing haircare from Keratherapy, Sexyhair and Silky’s Rebuild Butter and Reconstruction products to boost the hydration and elasticity essential for curls. After the Curl Wash, perform some curl surgery with your favorite curl cream or gel. Remember to prescribe the retail products to your curly patients for at-home care. |
Revenue-Driving Promotions
Package Deals - Bundle services at special seasonal rates
Retail Incentives - "Spring Cleaning Trio" discount on a purchase of 3 products of your client’s choice
Client Referral Campaigns - "Bring a Friend" promotions
Create a Seasonal Experience
Refresh your salon with spring décor and seasonal refreshments
Update social media with before/after transformations
Train staff on seasonal services and retail recommendations
Seasonal Style Updates
Color refreshes - Gradual lightening with face-framing highlights
Strategic cuts - Removing damaged ends and adding movement
Texture management - Adapting styling for changing weather conditions
Shop StyleCare’s Spring Product Spotlight
Blonde & Silver Purple Shampoo & Conditioners
Remember Your Implementation Timeline
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One Month Before: Order products, train staff, begin marketing
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First Week of Spring: Launch seasonal menu and promotions
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Throughout Season: Track performance and gather client feedback
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By addressing both salon business strategies and client care needs, you'll position your salon for spring success while helping clients navigate seasonal hair challenges with confidence.
Connect with your Stylecare Direct Salon Consultant or Educator with any questions!
