Boosting Revenue for your salon this season by promoting lightening and highlighting options.

Spring and summer are peak seasons for lighter, brighter hair — and a prime opportunity for salon owners to boost revenue through color services, treatments, and retail. As a trusted professional partner, we’re here to help you capitalize on the demand for highlights, balayage, and blonding while keeping your clients' hair healthy and beautiful.

Highlight Seasonal Trends to Drive Demand

• Clients are looking for fresh, sun-kissed color as the weather warms up.
• Balayage, face-framing highlights, and dimensional blondes are topping trend charts.
• Encourage your stylists to proactively suggest lightening options during consultations.

Bundle Services for Bigger Tickets

• Position highlights as part of a "Summer Hair Refresh" package.
• Bundle lightening services using great products like OYA Elixer with bond-building treatments to protect hair health. 
• Suggest take-home maintenance products (purchase a retail bundle) to ensure lasting results.

Protect Hair Integrity — And "Prescribe" the Solution

• Lightening services can cause dryness and damage without proper care.
• Recommend in-salon strengthening treatments (like bond builders) during every blonding service.
• Offer sulfate-free, color-protecting shampoos and masks to boost at-home maintenance. 

Top Retail Suggestions from StyleCare Salon Services:

• Tone Perfect Blonde Shampoo — Keeps blondes bright and brass-free with OYA Platinum Shampoo
• Moisture Infusion Mask — Drench your client's hair with a deep hydration mask for lightened hair with It's a 10 Hair Mask
• Color Lock Leave-In Spray — Recommend a UV protection spray like Keratherapy Color Seal Leave in conditioner to prevent fading and dryness. 

Educate Your Team to Upsell With Confidence

• Train stylists to explain the “why” behind professional retail recommendations.
• Frame retail as prescription-based care, not selling — helping clients maintain salon results longer.

Create Urgency with Seasonal Promotions

• Limited-time highlighting specials encourage bookings before summer vacations and events.
• Bonus tip: Offer a discount on retail bundles with every lightening service booked in May and June.

This season is a golden opportunity for salons to increase revenue, strengthen client loyalty, and boost retail sales — but timing is everything. Encourage your team to proactively recommend lightening services and retail solutions to keep your clients looking (and feeling) their best all summer long.

Let’s work together to make this your salon’s most successful season yet!
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